Do Right – an initiative to support the exploited Artistes of Raghurajpur, Puri in Odisha

Do Right

Raghurajpur, a heritage arts and crafts village in Puri, Odisha, where every villager creates priceless and beautiful works of art. The villagers sacrifice their health, strength and eyes to bring beauty into our life. The works of art created by them take anywhere between 5 days and months to make. The artistes say that the biggest satisfaction they get is when someone recognizes their talent and appreciates their art.

Each work of art is a result of months of love and labour of the talented artistes. Don’t you think that such talented artistes deserve the just rewards for their hard work and talent? Unfortunately, they are not getting their just dues. They are forced to sell their art through middlemen. The middlemen purchase their art for as low as Rs. 5000 – Rs. 8000 and sell them for anywhere between Rs. 15000 – Rs. 40000.

Under their Do Right campaign, Tata Capital aimed to create a website which promotes the work of these talented artistes with no middlemen in between. The donation of Rs, 45000 has been collected and the website is under construction and will be launched soon.

It is a great step taken by Tata Capital and the people who supported them in this initiative through donations and spreading the cause to garner maximum support.

The artistes of Raghurajpur have got a new lease of life where they can plan a secure future for their children and showcase their talent all over the world through this website. This Holi brings a happy and colourful future for Raghurajpur.

Let us come together to spread awareness about this website to help the people of Raghurajpur get maximum benefits. As soon as the website is launched, I will update the details of the website here. Please tweet using #DoRight to create awareness about this cause.


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